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Rithmm’s James Santore Talks AI and Sports Betting

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February 13, 2025

We are excited to announce that Rithmm’s Chief Marketing Officer, James Santore, was featured on the latest episode of the Sports Business Leaders podcast. In this insightful conversation, Santore shared his expertise on the convergence of AI, branding, and sports betting, highlighting Rithmm’s role in transforming the sports betting landscape with cutting-edge technology.

Key Highlights from the Episode

In the podcast, Santore delves into his background and how his journey led him to his current position at Rithmm, where he plays a pivotal role in leveraging artificial intelligence to enhance the sports betting experience. Here’s what the episode reveals:

1. Rithmm's AI-Powered Sports Betting

Santore discussed how Rithmm uses AI to provide bettors with data-driven predictions for various sports, including the NFL, NBA, WNBA, NCAAF, NCAAM, and Golf. The platform offers prebuilt models that can be customized, allowing users to make smarter, more informed betting decisions.

2. AI Predictions and Player Props

The discussion highlights Rithmm’s unique approach to AI predictions and player prop bets, which give users the opportunity to bet based on comprehensive statistical modeling. Santore explained how the platform’s insights on betting odds, win probabilities, and player performance trends give users a competitive edge.

3. Future of AI in Sports Betting

As AI continues to evolve, Santore emphasized the pivotal role it will play in revolutionizing the sports betting industry. From real-time data analysis to custom betting models, Rithmm’s AI tools empower bettors to navigate the complexities of sports betting with ease.

For a deeper understanding of Santore’s insights, you can listen to the full podcast episode here.

Experience the Rithmm Advantage

Rithmm continues to lead the way in AI Sports Betting innovation. Explore our platform to access:

Featured in the Press

This podcast episode is a testament to the growing influence of Rithmm in the sports betting industry. For more press highlights and updates, visit our News & Press page.

Click here to learn more about the AI sports betting app, Rithmm.

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